With a long experience of shopping marathons in the street of the capital, the designer is a real shopaholic but was always on the look-out for discovering exciting new trends.
During the six years before the creation of her brand, she was a stylist in a French communication agency, always in search for new products which weren’t in vogue yet. She always craved to satisfy and surprise her clientele.
Playing games with her product names is a result of her British academic past. Living in the Parisian Artist Community, the designer never stops developing her “esprit critique”, sense of aesthetic and taste for originality. Everything started with the famous “Carnet de santé” for her daughter Rose, then for her cat Jacob. After accessorizing her family and friends, thankful for their encouragement, the designer created her company, BI API. The Anne-Charlotte Goutal brand was born!
